Spotlight: Inside the Underground Music Collective Shaking Up the Local Nightlife Scene

How do you decide what to book?

We book people we would go and watch on a night off. That sounds glib, but it is the only filter that has never failed us.

What does your promotion actually look like?

One announcement, one artist-led post each, and a list email. Everything else is people telling each other.

What would you tell someone starting now?

Do not start with a big room. Sell out something small four times and you will have an audience that follows you anywhere.