Demand-First Ticketing vs Traditional Ticketing
8 April 2026
Both models take payment details and issue tickets. The difference is what happens between those two moments.
Order of commitment
Traditional ticketing puts the organiser's commitment first. Demand-first ticketing puts the audience's commitment first, and the organiser's follows.
| Scenario | Demand-First | Traditional |
|---|---|---|
| Event undersells | No charge, no event, no loss | Refunds and sunk costs |
| Event oversells | Continue selling after confirmation | Continue selling |
| Testing a new city | Low risk | High risk |
What supporters experience
Supporters reserve rather than buy. They are told clearly that the charge only happens if the gig confirms, which removes the main reason people hesitate on unknown events.
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