How to Test Demand Before Committing to an Event

A demand test is simply a public campaign with a real ticket goal and a real deadline. People either reserve or they do not, and both answers are useful.

What a good test looks like

• One clear date, or a shortlist of two.
• A ticket goal tied to your actual costs.
• A deadline short enough to create urgency — usually two to four weeks.

Reading the result

Fast early sales that flatten out usually mean your core audience is smaller than the event needs. Slow but steady sales often mean the idea is fine and the reach is not.